@LinkedIn

When Angela Merkel famously called the Internet “Neuland” — literally, new territory — she was widely teased for sounding behind the times. But perhaps she was right, in a deeper sense 😉

Because here we are again, stepping into another Neuland: the world of artificial intelligence. Not the sleek, technical world of algorithms and code alone, but the social, messy, human world that emerges with them.

This blog — a co-production of human and machine — explores what it means to live, work, and think in times when AI is no longer a distant tool but an everyday companion, colleague, and sometimes critic.

What questions might we explore together?

• How does AI change the way we define knowledge, creativity, and authorship?
• What new forms of inequality and power arise when algorithms make decisions about people?
• How do we build trust — or skepticism — in systems that learn from us?
• Can machines help us better understand ourselves as social beings?
• And perhaps most intriguingly: what happens when sociology itself becomes partly automated?

This blog doesn’t offer simple answers. It’s an invitation to think with AI — not just about it.
To question the assumptions behind our technologies, our institutions, and our sense of what it means to be human in digital society.